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The Power of SMART Goals — What They Are and Why They Work
Unlock the Formula for Success with SMART Goals and Achieve Your Dreams Effectively
Have you ever set a goal but struggled to follow through? Maybe you promised to exercise regularly, write a book, or improve your career, but after a few weeks, motivation faded, and the goal was forgotten.
The problem isn’t your ambition — it’s your approach to goal-setting. Most goals fail because they are too vague, unrealistic, or unmeasurable. The solution? SMART goals — a proven framework for setting and achieving meaningful goals.
📌 The Creator of SMART Goals:
George T. Doran, a consultant and former Director of Corporate Planning for Washington Water Power Company, first introduced the concept of SMART goals in 1981. In this article, he wrote, “There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives” in Management Review. Doran’s framework was designed to help leaders set clear, actionable, and achievable objectives in business management.
Although his original SMART model was intended for corporate use, it quickly gained popularity beyond the business world. Today, students, entrepreneurs, athletes, and individuals worldwide use SMART goals to achieve personal and professional success.
